Conquer Expectations
The average person might feel that their injuries aren’t as remarkable or epic as an athlete’s—someone who got hurt in the big game. Too often, advertising portrays everyday injuries as the result of failure, carelessness, or doing something unconventional.
With this campaign, we chose to champion the everyday person, proving that their injuries are just as noteworthy as those of top athletes. More importantly, we gave them a voice—showing that we all have the power to overcome our own expectations.
We choose to empower the underdog.
To conquer expectations
Orlando Health